The Pocono Record Daily Reader Profile
Gender • 46% Men • 54% Women
Age • 12% are 18-34 • 39% are 35-54 • 49% are 55 or older
Education • 36% College Graduate or Higher • 28% Some College • 36% High School Graduate or Less
Household Income • 37% $75,000 or more • 39% $30,000 – $74,999 • 24% Less than $30,000 Median Household Income $59,200
Home Ownership • 79% Own Home • 21% Rent/Other
The Pocono Record Sunday Reader Profile
Gender • 44% Men • 56% Women
Age • 9% are 18-34 • 43% are 35-54 • 48% are 55 or Older
Education • 32% College Graduate Or Higher • 31% Some College • 37% High School Graduate or Less
Household Income • 35% $75,000 or more • 38% $30,000 – $74,999 • 27% Less than $30,000 Median Household Income $60,300
Home Ownership • 85% Own Home • 15% Rent/Other
To learn more, visit Getting Started and/or see Online Audience Overview.
Audience Overview
Pocono Record Delivers 7 in 10 Market Adults Over the
Course of a Week
Daily Pocono Record Readership
Sunday Pocono Record Readership
Pocono Record Daily Delivers an Upscale Audience
The Pocono Record Daily Reader Profile
Gender
• 46% Men
• 54% Women
Age
• 12% are 18-34
• 39% are 35-54
• 49% are 55 or older
Education
• 36% College Graduate or Higher
• 28% Some College
• 36% High School Graduate or Less
Household Income
• 37% $75,000 or more
• 39% $30,000 – $74,999
• 24% Less than $30,000
Median Household Income $59,200
Home Ownership
• 79% Own Home
• 21% Rent/Other
The Sunday Pocono Record Delivers an Upscale Audience
The Pocono Record Sunday Reader Profile
Gender
• 44% Men
• 56% Women
Age
• 9% are 18-34
• 43% are 35-54
• 48% are 55 or Older
Education
• 32% College Graduate Or Higher
• 31% Some College
• 37% High School Graduate or Less
Household Income
• 35% $75,000 or more
• 38% $30,000 – $74,999
• 27% Less than $30,000
Median Household Income $60,300
Home Ownership
• 85% Own Home
• 15% Rent/Other
Source: 2012 Pocono Mountains Media Group market study; Clark, Martire & Bartolomeo, Inc.; Reader Profile Base: Daily: 52,200 adults 18+, Sunday: 54,200 adults 18+
To learn more, visit Getting Started and/or see Online Audience Overview.