Audience Overview

Pocono Record Delivers 7 in 10 Market Adults Over the
Course of a Week

Daily Pocono Record Readership

Total Market AdultsRead Past WeekRead Yesterday
137,80076,10052,200
100%55%38%

Sunday Pocono Record Readership

Total Market AdultsRead Past MonthRead Last Week
137,80063,90054,200
100%50%39%

Pocono Record Daily Delivers an Upscale Audience

The Pocono Record Daily Reader Profile

Gender
• 46% Men
• 54% Women

Age
• 12% are 18-34
• 39% are 35-54
• 49% are 55 or older

Education
• 36% College Graduate or Higher
• 28% Some College
• 36% High School Graduate or Less

Household Income
• 37% $75,000 or more
• 39% $30,000 – $74,999
• 24% Less than $30,000
Median Household Income $59,200

Home Ownership
• 79% Own Home
• 21% Rent/Other

The Sunday Pocono Record Delivers an Upscale Audience

The Pocono Record Sunday Reader Profile

Gender
• 44% Men
• 56% Women

Age
• 9% are 18-34
• 43% are 35-54
• 48% are 55 or Older

Education
• 32% College Graduate Or Higher
• 31% Some College
• 37% High School Graduate or Less

Household Income
• 35% $75,000 or more
• 38% $30,000 – $74,999
• 27% Less than $30,000
Median Household Income $60,300

Home Ownership
• 85% Own Home
• 15% Rent/Other

Source: 2012 Pocono Mountains Media Group market study; Clark, Martire & Bartolomeo, Inc.; Reader Profile Base: Daily: 52,200 adults 18+, Sunday: 54,200 adults 18+

To learn more, visit Getting Started and/or see Online Audience Overview.