Easy, affordable and powerful, online display ads run online to build brand awareness and drive sales – to both online and brick and mortar stores. Display ads are among the most effective for grabbing online visitors’ attention and help you set yourself apart from other advertisers. PoconoRecord.com.com provides a variety of display advertising formats to help you reach the right audience for a good return on your investment. Your Pocono Mountains Media Group consultant can work with you to create a custom plan that includes the advertising units that achieves the marketing goals for your business growth.
Recent studies show that among consumers exposed to branded display advertising campaigns:
- One in three visit the brands’ sites.
- Users spent more than 50% more time than the average visitor on these sites.
- Users spent about 10% more money online overall and significantly more on product categories related to the advertised brands.
- Higher income audiences visited the advertisers’ sites.
Run of Site Display Advertising
Run of Site Display Advertising are online ads that run throughout the PoconoRecord.com site. Your business benefits from the association of your message alongside the news and information from a trusted, local newspaper Web site.
Section-Targeted Display Advertising
Section-Targeted Display Advertising allows you to target your message to online audience segments by content topic. Check with your Pocono Mountains Media Group consultant about availability of section-targeted advertising on PoconoRecord.com.
Home Page Advertising
- They’re memorable for the right reasons.
- Once your Floating Billboard appears for 10 seconds, it then disappears to reveal your logo ad on that same page to keep your message top of mind and allow for further interaction with your brand and message.
- A visitor will only see one Floating Ad per 24-hour period from their computer, not multiple times per day or multiple times per site, like some ads.
- Ads are limited to one advertiser per day, so your message will really stick.
Sliding Billboards are main-page advertising that really appeals to our visitors.
- Similar to Floating Ads, Sliding Billboards are memorable for the right reasons.
- Your message will appear in full on the home page of PoconoRecord.com for 10 seconds, and then retreat into a “pencil” sized ad unit and remain present to keep your message top of mind and allow further interaction with your brand and message for those who desire it.
- Ads are limited to 12 per month.
Your Pocono Mountains Media Group marketing consultant can provide additional details. To learn more, visit Getting Started.