Display Advertising Examples

Half Page Ad

Dimensions: 300 x 600px
Maximum File Size: 40Kb
File Format: .gif, .jpg, or .swf
Animation Length: 15 second maximum, includes multiple loops (3 max); all animation must stop completely at this point
Sound: All sound must be user initiated
Backup Creative: Flash creative (.swf) require a .gif/.jpg backup file
Recommended: Export to Flash 8 with Actionscript 2.0

Medium Rectangle Ad

Dimensions: 300 x 250px
Maximum File Size: 40Kb
File Format: .gif, .jpg, or .swf
Animation Length: 15 second maximum, includes multiple loops (3 max); all animation must stop completely at this point
Sound: All sound must be user initiated
Backup Creative: Flash creative (.swf) require a .gif/.jpg backup file
Recommended: Export to Flash 8 with Actionscript 2.0

Leaderboard Ad

Dimensions: 728 x 90px
Maximum File Size: 40Kb
File Format: .gif, .jpg, or .swf
Animation Length: 15 second maximum, includes multiple loops (3 max); all animation must stop completely at this point
Sound: All sound must be user initiated
Backup Creative: All sound must be user initiated
Recommended: Export to Flash 8 with Actionscript 2.0

Sliding Billboard Ad

Dimensions: 960 x 300px into 960 x 30px
Maximum File Size: 90K (larger file sizes will incur additional fees)
File Format: .gif, .jpg, or .swf
Animation Length: 10 second maximum, includes multiple loops (3 max); all animation must stop completely at this point
Sound: All sound must be user initiated
Recommended: Export to Flash 8 with Actionscript 2.0

Floating Ad

Dimensions: 600 x 300px into 160 x 60px
Maximum File Size: 90K (larger file sizes will incur additional fees)
File Format: .gif, .jpg, or .swf
Animation Length: 10 second maximum, includes multiple loops (3 max); all animation must stop completely at this point
Sound: All sound must be user initiated
Recommended: Export to Flash 8 with Actionscript 2.0

Screen Crawl

Dimensions: 300 x 250 medium rectangle, which expands into 600 x 250 max area rich media floating unit that stays anchored in position on page rectangle companion ad unit
Maximum File Size: medium rectangle: 90 Kb max; rich media: 40kb max
File Format: Flash or Static
Animation Length: Medium rectangle: 15 sec max; rich media: 15 sec max
Sound:

Multimedia Pre-roll Ad

*Available on: Photo and Video Galleries
Dimensions: VIDEO: 600 x 340; ANIMATED: 600 x 365; BOX AD: See above for specs
Maximum File Size: VIDEO: 30 sec. @ 2MB or 15 sec. @ 1MB; ANIMATED: 60kb
File Format: VIDEO: .avi, .mvi, etc. We will convert; ANIMATED: .swf
Animation Length: VIDEO: 30 or 15 sec.; FLASH ANIMATED: 15 sec.
Sound: Minimum Video Controls - Play, Pause, Mute; AUTOPLAY: Muted with user-initiated audio.
Backup Creative: 600 x 365 Static Image, Max size: 40kb
Recommended: ANIMATED: 24-30fps, Flash 8, AS2.0

Mobile Ad

Dimensions: 320 x 50px
Maximum File Size: 3Kb
File Format: .gif, .jpg
Animation Length: no animation
Sound: no sound

Email Ad

*Available on: Email Newsletters
Dimensions: 180 x 150px
Maximum File Size: 15Kb
File Format: .gif, .jpg
Animation Length: 15 second maximum, includes multiple loops (3 max); all animation must stop completely at this point
Sound: no sound

Sponsored Text Alerts

*Available on: Beginning of text message
Dimensions:
Maximum File Size:
File Format: text only
Animation Length:
Sound:

Tablet Slider Ad

Dimensions: 180 x 150 px
Maximum File Size:
File Format:
Animation Length: Static ads only, no animation
Sound:

Tablet In-Story Ad

Dimensions: 300 x 250 px
Maximum File Size:
File Format:
Animation Length: Static ads only - no animation
Sound:
* Additional ad targeting may be available on the basis of geography or month/week/day-parting (subject to availability). Contact your marketing consultant to learn more.