Why Pocono Record for Automotive Advertising?
Whether you are simply an individual with a vehicle to sell, or an auto dealer, Pocono Mountains Media Group can get your vehicle in front of thousands of people in the Poconos who are shopping for an automobile! With more than 52,200 print readers daily and 24,100 daily unique users online, the Poconos market relies on the Pocono Record and PoconoRecord.com to find their automobiles. In fact, nearly 6 of 10 adults in the Pocono Mountains market who bought or leased a car in the past 2 years read the Pocono Record in the past week in print or online.
Move vehicles from your showrooms and car lots with automotive advertising from Pocono Mountains Media Group. The average car buyer spends approximately 8 to 12 weeks researching and shopping for a car. Use Pocono Mountains Media Group to ensure that your message is available to your local consumers during this period when they’re ready to buy.
Sources: 2012 Pocono Mountains Media Group market study; Clark, Martire & Bartolomeo, Inc.; Omniture average traffic Jan. – Dec. 2012
Newspapers are a Highly Effective Ad Medium
- 79% of adults took action as a result of a print newspaper ad in the last 30 days
- 79% used a preprinted insert in the last 30 days
- 52% rank newspapers first as the medium used to plan shopping or make purchase decision in the last 7 days
- 41% say newspapers are the medium used most to check out ads, more that all electronic media combined
Source: How America Shops and Spends; Frank Magid Associates, 2011
Knowledgeable and professional Pocono Mountains Media Group automotive marketing consultants can work with you to create a custom, multi-media plan that brings consumers to you. He or she can show you how you can reach your potential customers by using Pocono Mountains Media Group products to deliver your message for as little as pennies per person.
View rates and information on automotive advertising here and/or contact your Pocono Mountains Media Group marketing consultant to discuss a strategy that works for your business.
Are you an individual with an automobile to sell? You can place your ad by phone by calling 570-421-3030. Or you can place your ad online anytime, day or night. Learn more.